ATMs or automated teller machines are computerized instruments that provide the clients of a bank with access to transactions in a public space without the need for a cashier, human clerk, or bank teller.
ATMs, even in the advent of the digital age, have not found themselves irrelevant. They are still a requirement due to their ease of use, reliability, and the fact that they can be of service to bank customers across the world.
A device like an ATM was born out of necessity as banks are not institutions open for their clients 24×7. ATMs come in handy as they are open 24×7, reduce cost and dependency for the bank while providing the people with the services that they need at their disposal i.e. money at any time. Now let us take a look at the history of ATMs.
By the 1960s, several teams around the world were working independently to devise a method for withdrawing cash from a bank after hours without committing a crime.
In 1960, an American named Luther George Simjian invented the Bankograph, a machine that allowed customers to deposit cash and checks into it.
The first ATM, however, is credited to a different inventor. It was set up in June 1967 on a street in Enfield, London at a branch of Barclays Bank and was invented by a British inventor named John Shepherd-Barron. There is a rumor that the invention of the ATM was inspired by the same mechanics as a candy vending machine. The machine allowed customers to withdraw a maximum of 10 British pounds at a time.
It was not until 53 years ago in 1967 that customers began to experience self-service ATMs, which are in common use today. Self-service machines were defined by the non-requirement of any bank employee for a transaction and allowed you to use the ATM at any time of the day.
Banks are known for having massive amounts of customers/users. These users come from all backgrounds, ages, gender, religion, country, etc. Their main goal is to help users complete their objective of dispensing cash and doing so quickly and without any hurdles.
User research and analysis suggest the following hassles that customers usually face while using ATMs.
Any product which has a massive user base like an ATM should always provide users with a consistent, hassle-free experience despite the age group they fall into. Below, we are looking at some simple steps that can be followed during the design process to make the user experience an ideal one for any customer:
A world leader in consumer transactions approached us to improve the experience of their ATM screens while adhering to the hardware specification for ATM machines. From our extensive user research and analysis, we learnt that users have a synonymous experience with ATMs the world over. All user interactions with ATMs need to be quick, clear to the point of no confusion and should have a high success rate.
We designed an experience using a layout with 8 buttons common to ATMs in fixed positions and created our strategy with an aim to enable users to easily access the function they wanted on the main screen.
Read the full project brief here: https://yellowchalk.com/projects/bank-atm/
Even though ATMs are very popular in the country, they still have a long way to go. Business historian and expert on cash economies Batiz-Lazo pointed out that the ratio of ATMs to the population in India is still way below global norms. There is plenty of scope to expand the area that ATMs cover especially considering the low amount of ATMs once we leave the metropolitan cities.