Just a simple glance through the apps on our phone can tell us how much we rely on e-commerce apps in this day and age. It covers all our needs from clothes to gadgets, to medicines. Anything you can name, you can get through an e-commerce app through your phone.
For the last decade, e-commerce has found hundreds of new ways to reach the customer. With the exponential growth of innovation, technology, and the internet, more and more buyers are turning to the experience of shopping online. To keep up with demand and make profits, more and more sellers are starting new channels and methods of responding to this trend. And this is the sphere in which the design of positive user experience directly moves profits.
The high availability of choices makes it absolutely imperative for your e-commerce platform to stand out. With almost unlimited options available to the consumer, it is no guarantee that just a good selection of products will be able to retain customers. With more than 80% of the online population using the Internet to purchase goods and services, the quality and user experience offered to the user makes a huge difference and should be differentiated for success.
By the year 2040, it’s estimated that 95% of all purchases will be through eCommerce and India has one of the fastest growing e-commerce landscapes. So it’s important that any e-commerce platform that needs to make an impact has to be designed well and stand out in a sea of choices. While there is no one trick to making that happen, there are a few things you can do to design a platform that provides a great user experience and creates user stickiness. But before we move onto our pointers, let us get on the same page by revisiting the exact definition of e-commerce.
“E-commerce is the activity of electronically buying or selling of products on online services or over the Internet.”
Now that we have that out of the way, let us talk about somethings you can do to create the best e-commerce platform:
In a nutshell, not all e-commerce websites can be designed with a one-trick formula to success. But there are certainly similarities in successful e-commerce websites. The main thing to remember is to build your page for easy navigation which lets users find what they’re looking for.
The team at Yellowchalk designed a standout online shopping experience for a player in the online marketplace in the US. Here are our insights from the process:
A player in the online organic marketplace in the United States wanted to add value to their customers’ grocery shopping experience by turning it into a differentiating digital experience.
We wanted to give consumers a reason to switch from traditional supermarket grocery shopping to an online grocery shopping website experience. Consumer demand for authentic brands is steadily on the rise and we aimed to achieve our goal by highlighting the organic aspect of all the brands and products that were offered by our client. We wanted to drive home the point that the groceries were ethically sourced, fresh, and organic in nature as opposed to homogenous name brand products available in every other supermarket.
We planned our strategy in a way so that it would offer end users an enhanced online experience consistent with physical stores. Our aim was to channelize user journeys and make user tasks as easy as possible.
While defining the UX for the site:
Read the full story here: https://yellowchalk.com/projects/online-organic-store/