The yearly expenditure on advertisements is projected to reach a whopping 762 billion USD by the year 2024. Just this year, the world will spend around 642 billion USD on advertisements in total. That’s a HUGE figure!
We’re no strangers to the power and impact advertisements can make. Well-made ad campaigns can sway people into buying a product they didn’t know they needed but want as soon as it is advertised. That’s the charm of advertising. It creates a ‘need’ where there wasn’t one previously.
While the youth of today are more familiar with ads as being space hoarders on web pages they’re browsing, or giving them targeted ads on social media apps, the start of ads was humble compared to what we see now.
The history of advertising goes back to ancient Egypt, where the first known Billboard was found. But it all really started in the 1790s, when Lithography, a method of printing using oil and water, was invented, making of posters possible.
From then on, posters gradually increased in popularity and started to be used in locations where pedestrian traffic was high, resulting in increased visibility.
The first record of a billboard being rented was quite some years later, in 1867. By 1870 America was home to 300 sign-painting companies keen to cash in on the new billboard industry. The first 24-sheet billboard was displayed at the Paris Exposition in 1889 when advertisements were mainly placed on buildings and fences in towns. With the arrival of Ford and subsequently affordable motoring in the 1920s, the focus shifted and roadsides became a popular location for billboards.
From then on, the industry began to increase and became formalised. In the US, the introduction of a standard billboard size in 1900 meant that big advertisers like Kellogg’s and Coca Cola were able to start advertising nationwide. By 1915, The National Outdoor Advertising Bureau had formed, and by the 1920s the first outdoor advertising company was listed on the New York Stock Exchange. Over in Europe, French outdoor company JCDecaux (now one of the largest media owners) started advertising on bus shelters in 1962.
Now that we have looked into the history of billboards, let us take a little dive into what hoardings are, why they are important, and how business can make the most of it.
Hoarding or Billboard is a form of advertising on the temporary construction walls and fences seen around construction sites. The sites are typically in metropolitan areas where the traffic and pedestrian flow is high. The barriers are placed to keep people from getting injured at the construction site and to hide the site from view. But the bare walls are perfect for static advertising. An interesting, eye-catching ad can be placed in view of thousands of people. Many of them will pass by daily, further reinforcing a message or product.
Advertisements are everywhere. From magazines to websites, television to radio, billboards, to advertisements on public transport. It is hard to hide from the barrage of images and messages asking you, the consumer, to pay attention to the newest product or movie to be launched.
And what better way than a hoarding to get your message and product out there in a big way?
Graphic design involves effective and creative use of several elements: typesetting, images, colors and layout. The main purpose is to get your attention, then make it easy for the reader or viewer to understand the message. With a constant barrage of information hitting everyone daily, making your product stand out is a challenge.
A number of businesses and agencies consider setting up hoardings as a part of their advertising campaign. However, very few organizations realize that it is the hoarding that they put up is going to be their first contact with a potential client!
Innovative hoarding designs can bring your brand into focus. Here’s how:
The old proverb which says ‘First impression is the last impression’ stands quite true, especially in advertising!
As a business that is offering its goods and services, it is extremely important to make a charming first impression. If your hoarding manages to catch the attention of the passersby, it means that you are successful in wooing the viewers.
Smartly planned advertisement hoarding designs could transform you into a formidable brand. The viewers will know your company by the name, which enhances the brand perception and also contributes towards brand recall value.
Since the viewers may not necessarily take the time to look up your company, hoardings are a great way to tell the users what your company does, and what it stands for.
While undergoing renovation, Changi Airport (Singapore), wanted to brighten up the space under construction by installing creative hoarding designs around the space.
The objective of these hoarding designs was to create the depth and illusion of space and enhance the dark ambience which was caused due to upgrading works. They would serve a dual purpose by not only brightening up the place but also serve to liven up the same for the construction crew at the location.
The designs had to be created in a way that they could be modular or implemented in parts, if required, without looking incomplete.
A prime location like the airport gets a lot of foot traffic, with passengers flying from the world over while entering and leaving the country. We wanted to capture the spirit of Singapore in the artwork, so that a foreign tourist visiting the country got a glimpse of their rich culture, while the citizens of the same felt represented through the art. To implement that, we chose local landmarks known the world over. They are also on the list of must-visit places for every tourist. The artwork for pop art included Marina Bay Sands, Gardens by the Bay, Singapore Flyer, and a shrine which were offset against a clear blue to immediately catch the attention of any passer-by.
Read the full story here: Beautiful Illustrations for Changi Airport, Singapore.