GOT A UI/UX
DESIGN PROJECT?
We’re back with another round up of Yellowchalk Outlook for the month of May with four more Design facts!
Myth
Fact
One of the most serious misleading myths is that people usually do not scroll.
There is a common misconception that everything important should be squeezed into the top of your homepage or above the fold, because that’s all users look at.
People do scroll. And nearly half of them even scroll till the bottom of the page.
In the mid-nineties, people didn’t scroll that much.
But today, social networking has impacted the idea of scrolling. The logic of “feed” has had a significant influence on every user’s experience and currently, scrolling has become an essential part of every web page, mobile app, etc.
In order to make sure that people will scroll, several design principles should be followed and interesting content should be also provided. Keep in mind that content above the fold will still get the most attention and is also crucial for users in deciding whether your page is worth reading at all.
Myth
Fact
People that aren’t in this industry might think those two disciplines are the same and represent the same results and outcomes. But that’s not true.
UX stands for “User Experience” and involves end-user interaction with the company, its products, and services. In other words, this is a process of defining users’ problems and solving them before they realize them.
UI stands for “User Interface” and involves color codes, buttons, forms, text fonts, visual hierarchy and etc. It is responsible for visual product perception while making the interface more attractive, aesthetic, and sometimes “trendy”.
UX is more about science and UI is more about art. The picture below demonstrates how UX and UI coexist:
So a UX designer decides how the user interface works and the UI designer decides how the user interface looks. This is a very collaborative process, and the two teams work closely together. As the UX team is working out the flow of the app, how all of the buttons navigate you through your tasks, and how the interface efficiently serves up the information user’s need, the UI team is working on how all of these interface elements will appear on screen and look to the user.
Myth
Fact
Many designers create wireframes and add “lorem ipsum” as filler text. Using dummy text often results in an aesthetically pleasing but unrealistic design.
It also creates the illusion that content is secondary.
The fact is that users come for the content, not the design.
Content is by far the most important element in user interface design. A webpage with a simple structure but quality content performs much better on usability tests than a nice layout with subpar text.
Myth
Fact
There are usability practitioners who completely dismiss the importance of aesthetics, often citing unattractive but popular websites.
However, aesthetics do have a function.
Attractive things work better. Studies show that emotions play an important role in the users’ experience.
If a website has a pleasant visual design, users are more relaxed, tend to find the website more credible and easier to use. A positive first impression — usually based on looks rather than interaction — determines the value of the website on the user’s behalf.
Aesthetics also say a lot about your brand, product or service. They show that you care.
You can read the previous edition of Design Facts vs Myths here.