Domain: Healthcare & Insurance
Service: UX and UI Design
Vidal Health TPA (Previously known as TTK Healthcare) is a pioneer in India for providing health insurance and healthcare services in partnership with a wide network of specialty hospitals, nursing homes, and diagnostic centres.
They wanted to build an integrated and efficient health app where all healthcare services offered by them were available to their customers at the click of a button.
The challenge for us was to help them break the mould and go beyond providing customers with only health insurance. We wanted to understand the business apparatus to make them a one-stop solution for all health requirements.
Vidal Health was offering customers an application for each service they offered instead of using one integrated health app. Our research illuminated that this was one of the critical pain points, apart from other aspects, for the users as well as the technical team. It was making it hard for them to retain users as the users found it painful to install multiple applications and develop to avail the multitude of services they offered. The technical team on the other hand found it a burden to keep track of multiple applications.
After user interviews and internal and stakeholder sessions, we agreed to build a one-stop solution application to cater to their current and future customer base. We wanted to streamline their vision and consolidate all the services they offered into one application. It was also extremely important to make the customer the focal point of this vision.
Our end goal was to make the health app as easy and intuitive as possible to increase user retention and leave the customers with a sense of trust after using the application.
“We were looking for a detail-oriented UI/UX agency who could understand the nuances of Healthcare & Insurance, that is when we connected with Yellowchalk. They brought together exceptional user research, interaction, and visual design to the entire project. Their user obsessive attitude and detail-oriented approach to design problems were absolutely refreshing. We largely benefitted from their ideas, customer-centric designs & their approach to solve customer issues at a design/flow level. I must admit that Yellowchalk is one of the best UI UX agencies I have had the privilege of working with.”
Dr. Ieshan Bali
Product Owner, Vidal Health