Platform: Web & Mobile
Service: UX and UI Design
“Mutual fund investments are subject to market risk.”
How many times have we heard this statement in the background, hardly paying attention to what it meant? Probably more times than we can count. Whenever mutual funds are mentioned, the conversation about it is usually vague and riddled with technicalities and jargon. The need for Goalwise was a seamless, hassle free UX and modern UI across devices where current investors could track their investment goals and new users yet to be acquired can explore the platform, giving them the confidence to invest in Goalwise.
This was coupled with the challenge to increase the number of successful KYC registrations despite the long and tedious process, as it is the main prerequisite to invest in mutual funds.
While brainstorming for the development of the application, we drew inspiration from the old adage “health is wealth”. Just like we take pride in having devices and apps that track and have visibility of our daily fitness activity, we decided to create a platform where the customers could track the health of their wealth end-to-end.
To encourage users to keep investing, we introduced a feature where they could see the progress they were making in their investment goal if they were on track. The constant visibility would add to a sense of accomplishment and awareness, making users come back to the app repeatedly, increasing user retention.
To have consistency across the app, we took it up a notch and introduced a feature where the customer could see how off-track they were from their goal in case of a missed payment or a sudden withdrawal.
We wanted to stay true to Goalwise’s vision of empowering people to invest like an expert without having to be one. Our cutting edge design coupled with Goalwise’s vision reshaped the way users look at online mutual fund investment products. By understanding and anticipating users’ needs, we created a seamless, intuitive investment platform that gave people the exceptional service they expected – and the control they craved.
“The Yellowchalk team gets UI/UX and produces great looking yet functional designs. The design that they did for us at Goalwise was one of our USPs which helped us grow organically while creating a fan base of more than 10,000 users. Over the course of my 4 year association with them, I have approached them time and again with complex design requirements and they have always delivered.”
Co-Founder & CIO, Goalwise